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Bill Foley is an internationally recognized luthier, innovator and writer based in Columbus, Ohio. Working on string instruments since 1972, Bill became one of the pioneers of custom guitar work with the release of his groundbreaking book, Build Your Own Electric Guitar, in 1986. Now in its tenth printing, Build Your Own Electric Guitar has sold over 20,000 copies worldwide, and a second edition is in process.

In addition to his luthiery work, Bill has been a consultant for pickup and component design. In 1991, he received a US Patent for the Grandaddy acoustic guitar bridge.

His other bridge designs include the Bonetop archtop guitar bridge, and the Load bass bridge,which will be available summer 2012.

Now his custom guitars featuring the unique Wave headstock necks are available through independent retailers in the United States.

Bill Foley Fine Instruments are the first commercially available guitars and basses designed in accordance with the ALE Standard.
The ALE Standard is scientific method applied specifically to the field of music and musical instruments. When an observation about musical phenomena is held to this standard, the observation can either be proven or disproven.
The ALE Standard is an acronym for Analysis, Listening, and Experimentation. For an observation to meet the three tenets of the standard it must:
   1) be able to be Analyzed and explained mathematically,
   2) be able to be discerned by a person of normal hearing abilities by Listening for the distinctions claimed by the observation, and
   3) be to be demonstrated and repeated by a bench test, or Experiment, of some sort.
When an observation can satisfy the ALE Standard, it transcends the immediate limitations of language, location and time, and thus may be regarded as a truth.
Many features of Bill Foley Fine Instruments, such as the headstock force ratio and the subsequent Wave headstock design, are outgrowths of the application of the ALE Standard.